The Enterprise Data Warehouse: Planning, Building, and Implementation (Hewlett–Packard Professional Books)

Description

Backcover Copy

90584–4

Nuts–and–bolts data warehousing techniques that get the job done!

Finally, specifics! This isn‘t a "theory" book: it‘s an in–the–trenches, step–by–step guide to deploying data warehouses that align tightly with your business objectives. From Joint Application Development (JAD) techniques that maximize bang for the buck, to choosing the best hardware, software, and end–user access components, Eric Sperley delivers field–tested techniques you can rely on. Coverage includes:

• Enterprise data modeling, including Transactional ER and Analytical Star approaches
• Architecting the data warehouse: roles, tradeoffs, and compromises
• Building metadata repositories that illuminate your data resources
• Improving data quality – without breaking the bank
• Sophisticated data mining: genetic algorithms, neural networks, clustering, decision trees, and beyond
• Planning for scalability and easy updates

Sperley delivers a practical, business–focused methodology that‘s flexible enough for any enterprise – and so detailed it‘ll never leave you wondering what to do next. If your data warehouse must deliver sustainable competitive advantage, don‘t settle for anything less.

Author Bios

Eric Sperley is Technical Consultant at Hewlett–Packard Company, based in Bellevue, Washington.