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Picture of Proving the Case: Conducting Split–Run Tests on Web Sites

Proving the Case: Conducting Split–Run Tests on Web Sites

Jupiter Research Corporation

August 2003

Digital, 4 pages

ISBN: B000UW7AK6

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On-Site and On-Line Training Courses for Business Analysts

Summary

Decision making for Web site improvements remains rooted in executive fiat and committee–based opinion arbitration. Advances in site analytics allow site operators to test, and then prove—or disprove—the value of limited–risk site–optimizing efforts. Key Questions What is split–run testing? What are the benefits of conducting split–run testing? Lead Analyst: Matthew Berk Contributing Analyst: Michael Gartenberg

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Business Analysis for Information Technology deals

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Business Analysis for Information Technology products

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