Managerial Economics: Analysis, Problems, Cases

Truett and Truett‘s Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem–solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

Hallmark Features

• Numerical examples, set off from the text copy, call attention to the steps that must be taken to solve specific types of problems, including elasticity calculations, cost minimization, profit maximization, present value, and more.
• Managerial Perspectives boxes provide high–interest, current examples of how real–world firms have addressed issues and decision problems discussed in the text.
• Extended International Capsules present the global dimension of managerial economics as it is applied in the international marketplace. Students gain a global perspective unique among managerial economics texts.
• Integrating Cases challenge students to apply what they have learned in making solid decisions on complex issues.
• End–of–chapter problems provide a wide range of exercises that students can work through to enhance their abilities in applying techniques presented in chapters.
• A numbering sequence for end–of–chapter problems makes it easy for students and instructors to identify calculus–based problems, providing flexibility in the use of calculus.

New to this edition:

• New chapter "Games, Information, and Strategy."
• New introduction featuring "10 principles of economics for managers" highlights the role of managerial economics in helping managers to make sound decisions.
• Revised discussion of linear demand curve and marginal revenue. (Non–calculus demonstration of difference between slope of linear demand curve and slope of MR.)
• Updated real–world examples.
• Additional end–of–chapter questions and problems.

From the back cover:

The site offere students and instructors an excellent mix of online materials to enhance the teaching and learning of managerial economics:

• Teaching Resources
• Learning Resources
• EconNews Online
• EconDebate Online
• EconData Online
• EconLinks Online

––This text refers to an out of print or unavailable edition of this title.

About the Author:

Lila J. Truett (Ph.D., University of Iowa) has had an unusually long tenure as Director of the Division of Economics and Finance at The University of Texas at San Antonio. Her husband, Dale B. Truett, has been honored with an Ashbel Smith Professorship, the University‘s highest distinction for scholarship and research. Dale Truett received his doctorate from the University of Texas at Austin and served as founding chairman of the Department of Economics at Florida International University and founding Director of the Division of Economics and Finance at the University of Texas at San Antonio. The Truett;s have a wealth of consulting experience and include among their clients a number of Fortune 500 and Fortune 100 firms. Lila and Dale Truett have written three economics textbooks. In addition, jointly and separately, they have contributed many articles to scholarly journals, among them the American Economic Review, the Southern Economic Journal, Applied Economics, the Journal of Productivity Analysis, the Journal of Risk and Insurance, the Journal of Development Economics, and the Journal of Economic Education. In addition to managerial economics and microeconomic theory, their research interests include industrial development and international trade. These have taken them to more than 30 countries in the past 15 to 20 years and given them an especially broad perspective on business and economic problem solving. ––This text refers to an out of print or unavailable edition of this title.