Managerial Economics: A Problem–Solving Approach (Mba Series)

Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann‘s MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem–based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition‘s succinct, fast–paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

About the Author:

When Luke Froeb began teaching at Vanderbilt business school, he taught economics as he had learned it, using formal models and public policy applications. His students could not see its relevance to business, and the Dean threatened to fire him unless customer satisfaction increased.

So he abandoned the public policy applications and began teaching students to exploit inefficiency as a money–making opportunity. He changed from a model–based to a problem–based pedagogy by focusing on business mistakes. He used models sparingly and only to the extent that they helped students to solve business problems. He reduced the analysis to a single lesson that tied the different applications together.

Then, together with Brian McCann, the best student he ever had, they wrote it all down. The result is this book, Managerial Economics: A Problem Solving Approach

After a stint as Chief Economist at the FTC, Froeb returned to Vanderbilt where he has won "Oustanding Professor" of the Executive MBA program at Vanderbilt for the past two years. When he is not doing the professor thing, he does business and antitrust consulting. Froeb received his undergraduate degree from Stanford and a PhD in economics from the University of Wisconsin. Brian T. McCann received his MBA from Vanderbilt University where he earned the Founder‘s Medal as the top graduate in his class. Brian is currently pursuing a Ph.D. in strategic management at Purdue University and has taught both managerial economics and strategic management classes at the MBA level. ––This text refers to an out of print or unavailable edition of this title.