Business Analysis for Information Technology
Books and Selected Products
Wiley
March 2011
Hardcover, 358 pages
ISBN: 0470478446

• Running Case Study – Many key examples, demonstrations, and assignments incorporated throughout the book are based on a fictional company, Global Bike Incorporated (GBI). GBI exists virtually in the GBI ERP system, which will be used to provide hands–on experience with executing the various processes in SAP ERP.
• Real–World Examples – In addition to the integrated approach and the GBI case study, the text includes multiple scenarios that demonstrate how businesses actually utilize ERP capabilities. Examples of both positive and negative issues associated with enterprise systems are integrated throughout the chapters to illustrate the concepts with real–world experiences.
• WileyPLUS resources include the complete book online, recorded demonstrations of each key activity, and interactive hands–on assignments using the SAP platform.
Jeffrey Word, Ph.D., is vice president of product strategy at SAP AG. He is responsible for defining SAP‘s future product strategy and for fostering product innovation within SAP. Dr. Word has worked for several Global 1000 companies in the high–tech industry for nearly 20 years, specializing in business consulting and IT strategy. At SAP, he has driven the evolution of the company‘s enterprise technology strategy, with a special focus on corporate process improvement initiatives and services–based IT architecture design. Dr. Word earned his Ph.D. in information systems at Manchester Business School in England.