Don‘t Make Me Think! A Common Sense Approach to Web Usability

Description

Backcover Copy

People won‘t use your web site if they can‘t find their way around it. Whether you call it usability, ease–of–use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it‘s a bottom–line issue. In Don‘t Make Me Think, usability expert Steve Krug distills his years of experience and observation into clear, practical––and often amusing––common sense advice for the people in the trenches (the designers, programmers, writers, editors, and Webmasters), the people who tell them what to do (project managers, business planners, and marketing people), and even the people who sign the checks.

Krug‘s clearly explained, easily absorbed principles will help you sleep better at night knowing that all the hard work going into your site is producing something that people will actually want to use.

Author Bios

Steve Krug is a highly respected usability consultant who has worked quietly for years for companies like Apple, Netscape, AOL, BarnesandNoble.com, Excite@Home, and Circle.com. Don‘t Make Me Think! is the product of more than ten years experience as a user advocate.