Business Modeling and Data Mining |
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Summary
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Look Inside
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Comments
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| Dorian Pyle |
| August 2002, Morgan Kaufmann Publishers, Paperback, 464 pages, ISBN 155860653X
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| Business Modeling and Data Mining addresses the yawning
gap between business problems and data mining solutions, teaching you
to re-state the terms of real-world challenges to produce accurate models
with which data mining tools and practices can work most effectively.
Proceeding without these insights, your company could waste millions of
dollars solving the wrong problems; Pyle''s groundbreaking work ensures
you set out on the right track and help you apply the craft's powerful
and wide-ranging techniques in ways that make sound business sense.
Features:
- The latest from the author of the highly acclaimed Data Preparation
for Data Mining.
- Stresses essential conceptual skills that all companies should bring
to bear on their data mining projects, no matter what their goals or
what techniques they employ.
- Re-casts data mining as a means of solving strategic, and not just
tactical, challenges.
- Develops and refines its approach using the compelling example of
Customer Relationship Management (CRM).
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